Remember when H&M only existed on far away European shores? You were doubly jealous of friends returning from abroad because not only had they been galavanting across Paris, London, and Stockholm, they'd been picking up super affordable, cute new clothes from H&M along the way. Clothes with a lot of whatever the Swedish equivalent of je ne sais quoi is. Clothes made cuter by the fact that you couldn't get them here in the US. But then we got our very own H&Ms and the magic of intagibility kind of waned?
Well, we can revive our stateside envy because H & M's new Euro-only venture, & Other Stories has a pretty covetable new collection of ready-to-wear clothing, lingerie, shoes, accessories, and jewelry. Slightly more expensive, slightly more design-y, they're also launching some killer designer collaborations — my favs: Clare Vivier bags and The Lake and Stars lingerie.